To mark the return of Axel Foley and the latest installment of the beloved Beverly Hills Cop franchise, Netflix teamed up with Crown+Conquer to craft a celebration that captured both the spirit of Detroit and the glamour of Beverly Hills. This unique event paid homage to Eddie Murphy’s iconic role, welcoming die-hard fans and newcomers alike to revel in the classic nostalgia and renewed energy of the franchise. By blending Detroit’s iconic edge with LA’s vibrant culture, we created a shared experience that felt both timeless and fresh, reaffirming the enduring magic of Beverly Hills Cop.

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