Amazon Studios
Savage x Fenty
A multi-sensory experience celebrating the full spectrum of femininity. We created an experiential amplification for Amazon Studios’ exclusive live stream of Rihanna’s Savage X Fenty show.
For NYFW 2019, we brought to life the brand’s fearlessness, confidence, and inclusivity through a multi-sensory fan experience. The two day activation invited fans into the Savage x Fenty universe and created buzz for the Amazon Prime streaming special. Key moments of the experience included a complete transformation of the Barclays Center exterior concourse, immersive photo portals, interactive screen printing, and sounds by DJ Monkiki.
- Immersive Brand Environments
- Experiential Programming
- Creative Ideation
- Experiential Design