For Amazon Studios’ exclusive live stream of Rihanna’s Savage x Fenty Show at NYFW 2019, we amplified the brand’s fearlessness and inclusivity through a two-day fan experience that transformed the Barclays Center exterior. The activation invited fans to immerse themselves in the Savage x Fenty universe, with photo portals, interactive screen printing, and a live DJ.

• Immersive Brand Environments
• Experiential Programming
• Creative Ideation