Amazon Studios

Savage x Fenty

A multi-sensory experience celebrating the full spectrum of femininity. We created an experiential amplification for Amazon Studios’ exclusive live stream of Rihanna’s Savage X Fenty show.

For NYFW 2019, we brought to life the brand’s fearlessness, confidence, and inclusivity through a multi-sensory fan experience. The two day activation invited fans into the Savage x Fenty universe and created buzz for the Amazon Prime streaming special. Key moments of the experience included a complete transformation of the Barclays Center exterior concourse, immersive photo portals, interactive screen printing, and sounds by DJ Monkiki.

  • Immersive Brand Environments
  • Experiential Programming
  • Creative Ideation
  • Experiential Design
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