We partnered with Coca-Cola to unveil The Pop Shop, a bold reimagining of the classic soda fountain, built to resonate with today’s festival-goers. This marked our third major activation with Coke, further cementing a partnership grounded in cultural relevance and breakthrough brand expression. Designed to be immersive, playful, and unmistakably Coca-Cola, The Pop Shop bridged the brand’s iconic heritage with a future-facing, Gen Z-savvy experience. From retro cues to modern touchpoints, the space wasn’t just a stop; it was a destination. The results? Bigger crowds. Deeper engagement. Elevated share of voice both IRL and across social. Topped off with ice-cold Coke floats as a hit of nostalgia, The Pop Shop became the most-loved experience at the festival: proof that when a brand taps into truth and feeling, it sticks.

• Creative & Strategy
• Experiential Activations
• Production Services