Giving fans an opportunity to join in on the anticipation and buzz around Rihanna’s Savage X Fenty NYFW show, we created a a multi-sensory experience for consumers toengage with the brand in a series of design-forward experiential moments. We transformed the exterior concourse of the Barclays Center, and built four photo portals that creatively brought to life various elements of the new Savage X Fenty line. Key touchpoints of the experience included immersive photo rooms, on-site screen printing & customization and sounds by DJ Moniki!

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