We created a custom initiative to connect Patron to new, more diverse audiences. Building from the brand’s emphasis on passion and excellence, we developed a set of strategic filters and launched their first-ever influencer program, Here & Now. We identified up-and-coming cultural ambassadors and curated a series of intimate dinners and discussions celebrating their achievements. By bridging together the right blend of minds, energy, and environment, we created a series of culturally meaningful events that authentically expanded the Patron community

• Influencer Strategy
• Influencer Outreach
• Content Curation
• Influencer Program Management