Amazon Studios

Small Axe

Amplifying Black voices through a seamless IRL-to-URL activation.

For Steve McQueen's "Small Axe" series launch, we honored Black voices with a 360 approach, from a digital zine to a community giveback drive-thru. This multidimensional activation celebrated resilience within the Black experience, bridging the virtual and physical worlds.

  • Experiential Programming
  • Content Curation