AdidasHellstar

Built equity for the adidas x Hellstar collaboration in a target growth market.

Creative & Strategy
Production Services
Experiential Activations

Crown + Conquer created an experience connecting adidas and Hellstar to the local Miami community with intentional programming, community moments and connection to their core fans.

Adidas took another step into the streetwear collaboration market, which embodies their dedication to meeting consumers where they are. Hellstar creative language was seamlessly incorporated throughout the experience for maximum awareness and impact.

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